At Pupford, our mission is to empower you to create a healthier and happier relationship with your pup.

Hi, I’m Yukiko, Mother to two senior Dachshunds and a fluffball Samoyed. And one of the founders of Pupford. I LOVE dogs (maybe a little too much… actually that’s not possible.) and got into fostering surrendered pups in my home state of Utah about three years ago.

The rescue organizations in Utah seriously rock and I’ve been lucky enough to foster 20+ dogs that needed a little TLC before finding their forever homes.

When you bring a new foster pup into your home, most of their background is a complete mystery. All you know is that it’s your duty to prepare them for adoption into a loving home. Preparing pups for adoption is like caring for any other dog, and it revolves around three critical components:


Both man (or woman!) and dog are social beings and neither can thrive without meaningful relationships.


Receiving the right daily nutrition can rapidly transform a dog’s physical and mental health.


Proper obedience encourages positive behaviors, provides mental stimulation, and builds trust.

These three things work together in tandem to make a pup truly happy!

Why Pupford?

It’s all about empowering you to build a better relationship with your pup(s)!

Our dream is to give every pup parent out there access to the best training resources and nutrition products available. And don’t worry, this isn’t some crazy dog lady spamming her crackpot ideas and hocking home-brewed products. Luckily, we’ve been able to assemble an Avengers-style squad of super experts and legitimate professionals with a singular vision of improving dog's lives. Thanks for visiting Pupford and seriously contact us if you need anything! We'll do everything in our power to make sure you have a great experience.

Meet the Pupford Team

(Where Dogs Outnumber Humans)

Austin Stephan Content Writer at Pupford | Pupford

Austin Stephan


He’s frequently called, “the Ron Weasley of the Dog World” by Pupford’s wise toothless wiener dog named Carl. Hopefully he calls him that, because he’s loyal, funny, and sometimes brave and not just because he’s the only ginger in the office. Who’s to say.

Oh, he also loves creating the best content online about everything dogs and how they can make even the most stubborn mother-in-laws into sweet angels. Now that’s real magic.

Caitlin Peterson

Content Master

Caitlin’s the kind of person who goes to a party… and makes friends with the dog. She loves all furry friends, traveling, hiking, eating, and online shopping (but not actually buying anything).

Marketing coordinator by day and content writer by night – she loves to execute campaigns and strategies and write about all things dogs.

CeLisa Steele Co-Founder of Pupford | Pupford

CeLisa Steele

Dog & Human Mom Extraordinaire

Meet CeLisa! Dog mom, human mom, social worker and generally a big-time pup lover. She loves staying in hotels, exploring new places and reading.

CeLisa and Mike had agreed on a small dog when they decided to get a pup together, but she brought home Doris instead 🙂 And they don’t regret it!

Also, she WILL kidnap your dogs and snuggle them.

Courtney Childress Project Manager at Pupford | Pupford

Courtney Childress

Senior Project Manager

Standing at 5’9″ and hailing from Arizona State (Go Sun Devils), Courtney is our travel-loving (we aren’t even sure where she is right now) project manager. Basically, she’s super organized.

If you see her, give her a hard time for not having a dog yet. Although she does claim to be on the search for the perfect french bulldog.

Devin Stagg Marketing Manager at Pupford | Pupford

Devin Stagg

Assistant to the Marketing Manager

Since being deprived of dogs during his childhood, he and his wife decided to make up for it by having three dogs, two Lab puppies, and one grandpa Puggle. Meaning you won’t see him not covered in dog hair.

When he’s not busy training his dogs and/or picking up their poop, you can find him cheering on Tottenham Hotspur and all Cleveland sports (yes, even the Browns).

Eric Stephan Co-Founder of Pupford | Pupford

EG Stephan


Just a dude living the Dog Dad lifestyle. He has a special place in his heart for stubborn Dachshunds with potty training issues and rescue pups looking for their forever homes here in Utah.

After a successful e-commerce exit at the end of 2016, he’s devoted the next phase of his life to innovating the dog training and dog food industry. Which of course ties back to his stubborn Dachshunds. Oh, Carl.

Lizzy Pinckney Creative Director | Pupford

Lizzy Pinckney

Creative Director

Obsessed with food and every dog she sees. She loves to travel and be outside. She spends her time photographing people and animals and eating donuts (often at the same time).

Lizzy eats, breathes, and sleeps color and design. She whole-heartedly believes in products and services that help others (including pups) and the environment.

Mike Steele Co-Founder of Pupford | Pupford

Que Steele

Ops and Biz Dev

Que grew up around animals (cows, turtles, frogs, cats and a number of other animals you might find on a farm), but surprisingly never had a dog – he had no idea what he was missing!

Then came Doris. Doris is his 80 lb Labradoodle, and even though she ate an entire bag of blueberry muffins from the counter this morning, she’s entirely changed their home for the better. Que loves pups, the Utah Jazz, the outdoors and family time.

Serge Boutet animal nutritionist with dog

Serge Boutet


Serge Boutet is an expert in animal nutrition and a McGill University graduate in Animal Science.

His 34-year career in animal nutrition has given him unique expertise in nutrition and cover a wide range of areas including pet food formulation, product development, quality control and more.

He’s worked with world-renowned companies including Ralston Purina Canada Inc., J.E. Mondou Ltée, Hagen Pet Foods Inc., and Hill’s Pet Nutrition.

Yukiko Stephan | Pupford

Yukiko Stephan

Bad Ass Dog Mom

Mother to two senior Dachshunds and a fluffball Samoyed and one of the founders of Pupford. She LOVES dogs (maybe a little too much… actually that’s not possible.) and got into fostering surrendered pups in our home state of Utah about three years ago.

The rescue organizations in Utah seriously rock and I’ve been lucky enough to foster 20+ dogs that needed a little TLC before finding their forever homes.

zak george holding a rescue dog

Zak George

Training Expert

There’s not enough room in this little section to cover all of Zak’s accolades, but we’ll give it a shot…

Celebrity dog trainer, trained thousands of dogs, YouTube channel is the number one destination for dog training content in the world with more than ten million views annually, best selling training book on Amazon, star of multiple t.v. shows and appearances on Late Night with David Letterman, Late Night with Jimmy Fallon, The Early Show on CBS, Fox and Friends, and Rachael Ray.

Pupford Promise

The Pupford Promise – 100% Guarantee

We’re confident you’ll love all of the products we have to offer here at Pupford.

Sometimes though, as life goes, things might not work out. Not happy with something you’ve ordered? We’d love to make it better by exchanging it or offering your pup something else in return. Or, if you’d rather just get a refund, we can take care of that as well. Just send the item back our way within 30 days (must be unopened on second and subsequent orders) and we’ll give you a full refund! This is our Pupford Promise and we never break our promise!

Dog & Dog Parent Approved

The proof is in the tail wags.

See what some happy pups (and their parents) have to say about Pupford!

Obsessed with Beef Tendons

Otis is obsessed with these chews. He literally leaves giant pools of drool when I pull one out of the bag. And we love it because it’s natural and keeps his pearly whites clean!   Otis

Perfect High Value Reward

My pup is not very food motivated at all but she LOVES these treats. As soon as I open the bag I have her full attention. We love training with these!! Krystal

These Treats are Perfect

These treats are perfect for training. Healthy product, perfect size and Louis loves them! Thank you! Carolyn

Loved by Dog Trainer

I'm a dog trainer, and I have yet to find a doggie client who doesn't love these little treats! And I love that I don't have to worry about running out - they're shipped right to my door regularly. I'm very happy with that treats (and so is my own dog!) Lori

Love at First Bite!

Bought my Pup these antlers and he instantly went to to Chow Town! He chewed on these for three hours non stop at first nibble. He continues to love these daily and satisfies his chewing needs. Thanks Pupford! Saundi