My Golden Retriever loves these!
These have been a game changer for agility training. They are small enough that I can give him several without worrying about overfeeding, and they don't crumble in my pocket.
Sarah M.
The best soft treats combine healthy ingredients, an irresistible taste, and a texture that’s easy to chew. Pupford’s Soft & Chewy Treats are vet-reviewed, made in the USA, and ideal for training or simply spoiling your pup with something they’ll truly enjoy.
Absolutely! As long as they’re made with real, nutritious ingredients (like Pupford’s), soft treats are an excellent way to reward good behavior, bond with your pup, and support their training progress.
Yes! From young puppies to wise seniors, our soft dog treats are designed to be gentle, tasty, and effective for all life stages. Their small size and soft texture make them especially great for teething puppies or dogs with sensitive mouths.
Reviews
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Household favorite :)
My dog Ozzy loves the chicken soft treats. She can occasionally be picky but these treats bring out the food motivation and she is so attentive!- Avery R
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My dog LOVES these treats!! He is a rescue pup and has been in our home for six months
He is a rescue pup and has been in our home for six months. Trying to get him to eat new foods has been a challenge. But these are his absolute favorite! I use them for training and I was finally able to dremel his very long nails thanks to these Pupford treats!- Audrey
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100% Keeper
Without a doubt because we’ve tried multiple different brands and options, our fur baby only wants the Pupford Soft & Chewy Lamb Training Treats.They’ve made it so easy for her to concentrate on her training tasks. We’ve already reordered & started our subscription to keep them coming.- Lori Wilborn
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Amazing Treats
Amazing Treats! My babies went nuts for them! It really separates the value of the treats when you have a plain biscuit treat vs one of Pupford’s delicious training treats! They know where the good stuff is and they know to work for their goodies 💕- Maggie
Transform Your Pup's Behavior
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Very Tasty
Real ingredients mean real flavor and REALLY strong motivation -
Low Calorie
Reward good behavior without worrying about your pup's health. -
Natural
Simple, real ingredients dogs love featuring quality ingredients with no artificial ingredients or fillers. -
Bite Sized
Each treat is small, easy to give and doesn't need to be broken apart
800,000+ Pup Parents Love Pupford
Pup Parent Tested, Pup Approved
Real Treats. Real Results.
Why Soft Training Treats?
🐾 Pup Approved!
Soft Texture, Big Motivation
Pupford Soft & Chewy Training Treats are made with real ingredients and a soft texture that's easy to chew and quick to eat. The result is a low-calorie, highly rewarding treat that helps keep dogs engaged, focused, and ready for the next repetition during training.
How To Use Training Treats
Your road to a well-behaved pup starts with 3 simple steps
Request
Begin with basic skills such as "sit", "stay", and "come".
Reward
Immediately reward with a treat and verbal praise.
Repeat
Repeat to help your pup learn and retain new behaviors.
How We're Different
Real Meat First Ingredient
100% Natural
Under 2 Calories/Treat
No Artificial Preservatives
Made in USA
Included
Included
Included
Included
Included
Not included
Not included
Not included
Not included
Not included
Limited Ingredients
Chicken, Honey, Sweet Potato, Sea Salt, Natural Smoke Flavoring, Cultured Whey, Apple, Rosemary
37%
Crude Protein (Min)
Essential for muscle growth and repair.
14%
Crude Fat (Min)
Healthy energy source for active pups.
1%
Crude Fiber (Max)
Low moisture ensures shelf stability naturally.
29%
Moisture (Max)
Low moisture ensures shelf stability naturally.
