My Golden Retriever loves these!
These have been a game changer for agility training. They are small enough that I can give him several without worrying about overfeeding, and they don't crumble in my pocket.
Sarah M.
The best soft treats combine healthy ingredients, an irresistible taste, and a texture that’s easy to chew. Pupford’s Soft & Chewy Treats are vet-reviewed, made in the USA, and ideal for training or simply spoiling your pup with something they’ll truly enjoy.
Absolutely! As long as they’re made with real, nutritious ingredients (like Pupford’s), soft treats are an excellent way to reward good behavior, bond with your pup, and support their training progress.
Yes! From young puppies to wise seniors, our soft dog treats are designed to be gentle, tasty, and effective for all life stages. Their small size and soft texture make them especially great for teething puppies or dogs with sensitive mouths.
Reviews
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Household favorite :)
My dog Ozzy loves the chicken soft treats. She can occasionally be picky but these treats bring out the food motivation and she is so attentive!- Avery R
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My dog LOVES these treats!! He is a rescue pup and has been in our home for six months
He is a rescue pup and has been in our home for six months. Trying to get him to eat new foods has been a challenge. But these are his absolute favorite! I use them for training and I was finally able to dremel his very long nails thanks to these Pupford treats!- Audrey
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100% Keeper
Without a doubt because we’ve tried multiple different brands and options, our fur baby only wants the Pupford Soft & Chewy Lamb Training Treats.They’ve made it so easy for her to concentrate on her training tasks. We’ve already reordered & started our subscription to keep them coming.- Lori Wilborn
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Amazing Treats
Amazing Treats! My babies went nuts for them! It really separates the value of the treats when you have a plain biscuit treat vs one of Pupford’s delicious training treats! They know where the good stuff is and they know to work for their goodies 💕- Maggie
Transform Your Pup's Behavior
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Very Tasty
Real ingredients mean real flavor and REALLY strong motivation -
Low Calorie
Reward good behavior without worrying about your pup's health. -
Natural
Simple, real ingredients dogs love featuring quality ingredients with no artificial ingredients or fillers. -
Bite Sized
Each treat is small, easy to give and doesn't need to be broken apart
800,000+ Pup Parents Love Pupford
Pup Parent Tested, Pup Approved
Real Treats. Real Results.
Why Soft Training Treats?
🐾 Pup Approved!
Soft Texture, Big Motivation
Pupford Soft & Chewy Training Treats are made with real ingredients and a soft texture that's easy to chew and quick to eat. The result is a low-calorie, highly rewarding treat that helps keep dogs engaged, focused, and ready for the next repetition during training.
How We're Different
Real Meat First Ingredient
100% Natural
Under 2 Calories/Treat
No Artificial Preservatives
Made in USA
Included
Included
Included
Included
Included
Not included
Not included
Not included
Not included
Not included
Limited Ingredients
Lamb, Honey, Sea Salt, Natural Smoke Flavor, Cultured Whey, Sweet Potato, Rosemary
27%
Crude Protein (Min)
Essential for muscle growth and repair.
24%
Crude Fat (Min)
Healthy energy source for active pups.
2%
Crude Fiber (Max)
Low moisture ensures shelf stability naturally.
26%
Moisture (Max)
Low moisture ensures shelf stability naturally.
Some of the reviews shown are from related products the merchant grouped with this one.
A
Penny was a huge fan
A
My Cavalier King Charles love them and it helps with lease training!
P
My puppy absolutely loves these treats
A
Our dogs went crazy for these treats!! They absolutely loved them, we will have to purchase more.
L
Sam loves them! They are small enough to fit in your pocket and he looks forward to them every time. Great training treat
D
They really paid attention and love this snack and it was great training tool
J
My dog loves these treats! Perfect size for training ,soft enough for a fast reward.
A
These are great! The pup loves them and I can even break them in half when we arrive doing a lot of training not over load her with treats.
A
My 15 wk puppy loves them. I haven't tried them myself!
J
My puppy loves your training treats
E
As a professional dog trainer, I've been using Pupford treats during training sessions for the past 3 years. Clients are always telling me: "My dog likes your treats so much better than mine. What are they?" They're always Pupford. I'm proud to write this review for a fantastic product made by really nice people. Recommend highly!!
A
My picky little pup loved them!
H
I carry these everywhere! I’m a vet tech and my patients LOVE them! So many times I have given my bag of training treats to pet parents at work because their dogs love them so much!
B
Great treats my pup loves - easy to break up if you want a smaller piece.
C
Your treats have been the most favorite! Perfect size for training my 12 week Pom puppy
L
We've been getting the freeze dried treats for quite some time now. My dogs love them. They likes a chewy ones even better. ❤️ I have some cheese ones on order, hoping they are the same size as they are perfect for my dogs.
S
These are the perfect small size to use for training and my dogs (Maltese and mini-Aussie puppy) can't get enough of them! I'm using them as their high-value treats because they're addictive. These will be on regular order at our house.
E
My puppy loves these! His recall is getting so good, because he knows he’s getting something delicious when he listens.
L
My dogs love these. They're little, so I love that I can rip them into smaller pieces if I wish.
W
If my pup is happy then I’m happy and these treats make her very happy!😊
A
I like that the treats are low calorie and made with quality ingredients.
R
Dog loves them
A
Duke enjoys these treats. He begs constantly for them. Which is good on your part.